Automercados Plaza's runs competitions on its social media

To connect with its online community, Automercados Plaza's has run 35 competitions on its Facebook and Instagram profiles, with the latter carrying the most activity. Those draws have produced 45 winners who have received prizes from the company and its partners.

With this content Plaza's aims not only to keep building loyalty among its followers but to repay their loyalty to the brand, while celebrating special occasions and anniversaries together.

Yolanda Romero, CRM manager at Automercados Plaza's, said: "We are very proud that all these activities are anticipated and enthusiastically followed by our loyal followers, as well as by new ones joining us. We can also support each other with our partners in strengthening loyalty strategies through social media."

To find out about future competitions on the Automercados Plaza's profiles, follow @elplazas on Twitter and Instagram and Automercados Plazas on Facebook. You can also visit the website www.elplazas.com.