Visa launches Visa Loyalty Solutions in Latin America and the Caribbean

Visa today announced the launch of Visa Loyalty Solutions, an omnichannel digital platform for redeeming loyalty programme points that is available to all issuing banks in Latin America and the Caribbean and offers consumers more than a quarter of a million options for redeeming their points. Visa Loyalty Solutions was co created by Visa LAC in collaboration with novae, the global company specialising in technology for the financial services and insurance industries.

This adaptable solution, developed for Visa's partner banks, allows issuing banks of any size to offer first rate rewards and customer service programmes in line with their loyalty and brand strategies as though they were their own. Visa Loyalty Solutions provides a user friendly mobile app and web portal, as well as chat and voice functions, to make redeeming points and serving customers easier and faster for cardholders and financial institutions across the region.

"Visa Loyalty Solutions offers an integrated, flexible digital experience that adds value for the consumer, for participating merchants and for our issuers, and that can easily be adapted to the loyalty programme strategies of each of our partner banks," said Ricardo Tafur, vice president of consumer products at Visa, Latin America and the Caribbean. "We are committed to innovating in order to give the consumer the best experience," the Visa executive added.

The new digital platform gives cardholders the option of redeeming points and obtaining preferential prices at more than 285,000 hotels, hundreds of airlines and a wide range of car hire companies, not to mention excursions, theme parks and other entertainment options around the world.

We are committed to innovating in order to give the consumer the best experience

From the story

"At novae we want to bring our partners new technologies that are user friendly, efficient and reliable. That is why we are so enthusiastic about developing platforms and applications with Visa to co create faster, simpler and smarter experiences for merchants and consumers," said Sergio Arana, chief executive and founder of novae.

The platform's innovative and flexible redemption process lets cardholders use their points or combine them with their card to complete purchases. Amounts are displayed in US dollars as well as in points, so cardholders have a better sense of the real value of their purchases. Online and mobile customer service centres provide assistance and information by voice, live chat and video.

To see the new Visa Loyalty Solutions platform, visit Visa's site.