Venezuela's advertising industry shone at the 2025 CIMA Awards

Venezuela's communications and marketing industry held its most anticipated night with the 2025 CIMA Awards, an event recognising excellence, strategy and innovation across the national advertising landscape.

This edition made clear the dynamism and resilience of the sector, with a high level of competition and outstanding quality in the work submitted by both agencies and brands.

The ranking of winning agencies reflects a highly professional and demanding environment. Robin Agency was the star of the night, taking four awards and with them the title of Agency of the Year. Amarillo Creative Lab followed with three, while La Web Figital Agency and RG2 each took two trophies.

The night's top honour, the Ápice prize, went to Goodman Latam for its inspiring campaign "¿Y tú?… ¿Cuán lejos quieres llegar?", cementing its standing as a regional industry reference.

Among the most awarded companies, Empresas Polar took six trophies, followed by Mondelez Venezuela with four. Both showed solid synergy between creativity, strategy and execution, the pillars of the sector's growth in the country.

The CIMA Awards also paid tribute to the talent driving the industry from within. The Honorary Award went to Bobby Coimbra, in recognition of his career and his role in driving innovation in Venezuelan advertising.

Alva Meléndez (Mondelez Venezuela), industry talent: brand.

Otmaro Silva (Robin Agency), industry talent: agency.

Exequiel Rodríguez (RG2), industry talent: creative.

The founder of the CIMA Awards, Tata López, said this edition was an afternoon full of energy, surprises and talent, celebrating the work produced in 2024. She also underlined the international reach of Venezuelan talent, as shown by La Web Figital Agency, winner of a Silver Lion at the Cannes Festival with the Pelotica de Goma campaign.

Branding and rebranding: Reinventamos la Tradición del Pollo Frito, Scalto Global.

Brand experience: Gatorade Caracas Rock, Empresas Polar, and Estamos en Familia, Robin Agency.