Mary launches its new white maize flour

Mary, the well known food brand, has made its mark on the market with the launch of its precooked and enriched white maize flour, entering a category traditional to Venezuelan cooking with the quality it is known for.

Mary's precooked and enriched white maize flour has been developed using the latest processing technology, which translates into a more refined flour, softer to knead and offering a better experience when cooking.

Its striking packaging, in blue tones with elements evoking the vegetation of Venezuela's countryside, reflects the brand's local identity, sets it apart from competitors and will make it stand out at the point of sale.

"With our precooked and enriched white maize flour we are diversifying our portfolio, but we are also moving the category forward. Just as we do with rice, for more than 40 years we have supported primary producers by financing our harvests, and now with maize we are energising the market by further encouraging the national production chain, which allows us to offer Venezuelans a product made entirely in the country," says Emilia Giusti, executive vice president of Alimentos Mary.

Mary's precooked and enriched white maize flour is a safe choice for anyone looking for notable sensory qualities in their cooking, such as consistency, aroma and texture, producing exceptional dishes with practical packaging and the best value for money.

"Consumers will easily spot it on the shelf thanks to its modern, disruptive blue packaging, which stands out against the rest. That distinctive design is a mark of quality and authenticity," Giusti says.

She also highlighted the contribution of the company's staff to the launch: "Our people are committed to excellence in the production process. We supervise every stage closely to ensure quality and food safety. On top of that, the commercial and logistics teams work every day to take our products to every corner of the country, so our precooked and enriched white maize flour is the result of a joint effort to bring our best to the table of every Venezuelan."

Mary is part of Alimentos Mary, one of the main business groups in the Venezuelan food industry, with more than 60 years of history.

For more information about Alimentos Mary, visit www.alimentosmary.com or follow @alimentosmaryve on Instagram, Facebook and X.