Tissot returns to Venezuela with Gerais, eyes firmly on the future

Tissot, the emblematic Swiss watchmaking brand, marks more than 170 years of tradition, innovation and excellence in creating high quality watches, known for offering Swiss quality at accessible prices. Founded in 1853 by Charles-Félicien Tissot and his son in the Swiss mountains of Le Locle, Tissot has been a pioneer in the watch industry, combining Swiss craftsmanship with advanced technology and taking Swiss precision around the world.

In 1853 the brand launched its first pocket watch with two time zones, a milestone for the nineteenth century. Over the years Tissot has introduced numerous technological advances, including the first mass produced wristwatch in 1910 and, in 1938, the world's first antimagnetic watch. In 1978 came the Tissot PRX, a model with a barrel shaped case and integrated bracelet that reflected the trends of the time, adding to a history that consolidated its position as an industry leader.

Tissot has adapted to changes in the market and in consumer demand, offering a wide range of models that combine style, function and accessibility. It is a brand that keeps breaking moulds despite 170 years of history, holding on to the spirit it has had since 1853. Tissot combines tradition and innovation, which positions it as a modern brand that adapts to new technologies and styles.

On a larger stage the brand has been the choice of numerous athletes and international sporting events, serving as official timekeeper of the NBA, MotoGP and the Tour de France, historically tied to great competitions where the official seal comes to life and becomes legend.

Tissot positions itself as a symbol of modernity and dynamism in watchmaking, fusing Swiss tradition with an innovative approach that redefines time. With bold, innovative designs and cutting edge technology, every watch reflects a contemporary, active way of life.

The Tissot philosophy starts from the motto "Innovation and Tradition", where every watch is a masterpiece of engineering and design, made to the highest standards of quality. The brand takes pride in its Swiss heritage, using first rate materials and artisanal techniques that ensure the durability and precision of every piece, and every watch tells its own story. Beyond watchmaking and timekeeping, Tissot accompanies you in every moment, celebrating not only achievements but the enjoyment of the journey.

After a period of absence, Tissot officially returns to the country with a presence at Torre Gerais and at Time by Gerais in Sambil La Candelaria, through Noordzee as official distributor. Watch lovers will find the wide variety of collections the firm offers, from the classics that honour its legacy to the most modern models that follow current trends, accompanied by campaigns, activations and local ambassadors as part of the brand's rollout.

Tissot continues to expand a legacy that defies the limits of time and to connect with new generations of watch lovers. The brand keeps building its reputation for quality and style, offering watches that are not only functional but genuine collector's pieces for life. Tissot is a firm committed to the future.

Tissot makes watches that become the narrators of life's journey.

Tissot, watchmakers combining tradition and a pioneering spirit since 1853. Nestled in the Swiss mountains of Le Locle, Tissot makes watches that become the narrators of life's journey: what matters is not only the destination but the road, marked by significant milestones and unforgettable memories. The brand's ambassadors, such as American basketball star Damian Lillard, Italian motorcycling sensation Enea Bastianini, Slovenian cyclist Primož Roglič and Chinese actors Liu Yifei and Simon Gong, embody the hours of dedication that precede excellence itself. More broadly, Tissot also works with the NBA, MotoGP and the Tour de France as official timekeeper. Discover the Tissot collections: T-Touch, PRX, Chemin des Tourelles. Every Swiss watch the firm creates fuses heritage and innovation and, at an accessible price, stands as an enduring legacy that defies the limits of time.

With more than 35 years in the world of luxury and prestige, Gerais is a space offering a unique shopping experience, full of elegance, sophistication and class, where you find international brands with the best luxury propositions and where every corner was carefully considered so you can find everything you are looking for, highlighting the essence of each brand. The people at Gerais are a team committed to the organisation and to the meticulous work of representing and distributing prestigious global luxury brands, under the strictest and most advanced customer service protocols. Torre Gerais is home to major international brands such as Tissot, Cartier, Messika, Djula, Pomellato, Montblanc, Swatch, Omega, Hublot and Assouline, among many others, where you will find high end watches, jewellery, perfume, accessories and homeware. It also has a highly qualified workshop with Swiss trained watchmakers, providing servicing, battery changes, water resistance testing and restoration. To learn about the products, pieces and after sales services of Torre Gerais, visit gerais.com.ve or follow them on Instagram, Facebook, Twitter and TikTok as @joyeriagerais.