Wix returns for Super Bowl LII

Wix.com Ltd. (Nasdaq: WIX) is making a last minute return to the Super Bowl by airing its fourth consecutive advertisement during the big game. Despite an earlier decision not to take part this year, Wix will run a 30 second advertisement, appearing on Sunday in the third quarter of Super Bowl LII.

"Yesterday we received a great offer to include an advertisement in the Super Bowl, and we could not say no. Even though we had less than 24 hours to decide and deliver the material, we made the decision to do it," said Omer Shai, chief marketing officer at Wix. "Nothing makes me prouder than being part of a team talented and agile enough to take on this creative business opportunity."

"For the advertisement we decided to extend our partnership with two of our favourite online stars, Rhett and Link. They have the most watched talk show on the internet, they are Wix users and great admirers of the brand, so they can genuinely bridge the gap between our rapidly expanding online audience and the more traditional television viewer. The pair exemplify the Wix ideal of turning your creativity and passion into your brand and your business," Shai continued.

Rhett and Link are known as the hosts of the popular show Good Mythical Morning, for their comedy series Rhett & Link's Buddy System and for their award winning weekly podcast Ear Biscuits. Their YouTube channels have a subscriber base of 20 million people, with more than five billion total views. The talented duo also released Book of Mythicality, which was number one on the New York Times bestseller list, and sold out the accompanying Tour of Mythicality. Rhett and Link signed their first sponsorship deal with Wix in October 2017.

We always said we could return to the Super Bowl, but coming back to this event was unexpected for us

From the story

"We always said we could return to the Super Bowl, but coming back to this event was unexpected for us," Shai added. "While earlier this year we had decided to focus our efforts on online marketing, this sudden opportunity to air an advertisement lets us take digital talent to a television audience on the biggest stage. It is the best of both worlds."

Wix.com is the leading online development platform, with more than 112 million users worldwide. Wix was founded on the belief that the internet should be accessible to everyone as a means to develop, create and contribute. Through free and premium subscriptions, Wix helps people start their own businesses and build their brands and their online business models. Wix ADI, the Wix editor and the extensive App Market let people create and manage a comprehensive, dynamic digital presence. Wix is headquartered in Tel Aviv and has offices in Be'er Sheva, Berlin, Dnipro, Kyiv, Los Angeles, Miami, New York, San Francisco, São Paulo and Vilnius.

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